Dear Friends....
Collaborative Marketing has the following subsections:
- Introduction to Collaborative Marketing
- Customer Communities
- Social Media Marketing : "Facebook Marketing"
- Social Media Marketing: "YouTube Marketing"
- Permission Marketing
- Viral Marketing
Let us take a brief insight about each subsection
Introduction to Collaborative Marketing:
Accessing Internet has become a common phenomenon becuase innovative technologies like mobile Internet devices allow users to connect to ubiquitously.
MySpace, Friendster, Facebook, Twitter and Orkut are some of the online communities which allow personalized marketing for thousands of Internet users thorught onine advertisement and also help htem in making friends online.
Internet allows not only cheap communication but a wide reach also allowing collaborating teams to work on shared sets of documents.
Customer Communities:
With the Advent of web based customer communities, the most significant trends in Web 2.0 businesses where groups of individuals have similar ideas come together and interact about a brand of set of products and services. The existence of Communities is not only in neighborhoods or friends but also in Marketplace.
Both Customers as well as Businesses are benefitted by these communities in many ways:
- The Customers Get a Platforrm to communicate with each other
- They are fiven the opportunity to share their experiences. The customers gain knowledge and experience about the product/ Organization from existing customers
- Customers are able to learn from leaders
- Customers are also encouraged to respond directly to the concerns
- Customers provide feedback for Strategic planning which is very crucial for any business.
- It also helps in building trust and loyalty of the customers.
- Encourages positive word of mouth
- Get opportunity to learn from its customers.
Facebook Marketing:
Today facebook has become one of the most preferable social networking sites, than any other channel and media for the most valuable demographics.
1. The starting point for your presence on Facebook is your profile page. Your profile pageis basically a landing page that you design in order to convert your friends to engage with certain parts of your identity.
2. Facebook Groups are the oldest and simplest way to build community around your brand or company on Facebook. Through a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook Inbox. And the best part about Groups is you can create as many as you like for free.
3. Facebook Pages were launched by Facebook in November 2007 to easily establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:
• Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality.
• Pages get more prominent “Bumper Stickers” real estate than groups on the profile pages of your fans.
• There is no limitation to the number of fans in your group that you can message.
• Facebook has taken an active role in cracking down on Pages not created by authorized agents.
4. Facebook Events is a free application developed by Facebook that anyone can use to
promote marketing events, sponsored parties, or even product launches, transactions.
Like groups, they’re another easy way to do viral marketing.
5. Facebook notes and Photos are two Facebook applications that allow you to share blog posts and pictures with your friends.
6. Facebook allows you to send messages to users you have no connection with.
7. In Facebook Marketplace you can post a for-sale ad or wanted ad in any of your networks for free. However, if you want to post your ad in multiple networks, you have to pay $1 per network per listing.
8.Facebook Share is a Facebook application that lets you promote any Group, Event, Photo,Link, or Application you come across by a) giving it real estate in your “Posted Items” list onyour profile page, or b) sending it directly to your friends’ Inbox.
By posting it on your profile page, you can direct some clicks to the shared item.
9. Facebook Networks are like group pages for everyone who’s a member of an Educational, Work, or Geographical network.
10. When Facebook users join your group, RSVP to your event, become fans of your page, share your photos, or further engage with your brand in any of these channels, Facebook automatically adds a feed item to their Mini Feed. That feed item exists for all to see, and is often in a prominent location on Facebook profile pages. Facebook’s News Feed, which occupies most of the login landing page, then amalgamates each user’s friends’ Mini Feeds into one unified stream of “recent news”. It’s possible that one Mini Feed item generated by a Facebook user could be seen in hundreds of their friends’ News Feeds.
YouTube Marketing:
Many online business owners have been turning more and more to social bookmarking websites in order to get the job done when they want to market their website. Social bookmarking websites have essentially created a revolution for businesses across the
world that have literally come out of the woodwork after many people have experienced the positive effects of some of these social bookmarking websites. The possibilities are endless when you are doing website marketing in the online world and they have been made even greater with the inception of social networking and bookmarking websites, such as Myspace, YouTube, Digg.com, along with a host of others that have been created in order to create a fun and unique world for internet users. However, the main purpose of these websites was to create a social network for friends and family who enjoy having a fun environment to see what others have in common. However, many of these tools are very useful to online businesses, such as ecommerce stores, organizations, and other business owners to obtain a great reputation through the traffic that they receive daily to their websites.
Permission Marketing:
This form of marketing requires that the prospective customer has either given explicit permission for the marketer to send their promotional message (e.g. an email or catalog request) or implicit permission (e.g. querying a search engine). This can be either via an online email opt-in form or by using search engines, which implies a request for information which can include that of a commercial nature. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
Viral Marketing:
Viral Marketing is a marketing technique that uses pre-existing social networks for producing awareness of brands through self-replicating processes. Viral marketing promotions take the form of video, E-books, brandable software , images or text messages.It can be word of mouth delivered through internet.Viral
media critic Douglous Rushkoff was the first one to write about viral marketing on the internet in his book ‘Media Virus: Hidden Agenda in Popular Cultural’ in 1994.
